Jeff Gaspersz

Evaluator
DISC Type : dcs

Professor of Innovation at Nyenrode Business Universiteit

The Randstad, Netherlands

Overview

Jeff B. R. Gaspersz is the Professor of Innovation at Nyenrode Business University, an author, and a sought-after speaker who has advised over 300 organizations. Drawing on experience from KPMG and a Ph. D. from Erasmus University, he is described by colleagues as an inspiring and passionate expert in helping organizations enhance their creative power.

Outside his academic and professional work, Jeff is a creative individual with a passion for artistic expression. He enjoys playing Bach on the piano, watercolor painting, writing haikus, and playing the strategy game Go. His mission is to help people unlock their own creative and innovative potential in life and work.

Unique fact: Jeffs research includes exploring how artificial intelligence can be used to stimulate creativity and generate new ideas within organizations.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Innovation Leadership
His core focus as a professor, author, and advisor is on strengthening innovation power and fostering opportunity-focused leadership within organizations.
Business Creativity
He helps teams and professionals move beyond traditional thinking to discover and act upon new, valuable opportunities for growth and improvement.
AI in Creativity
His current research at Nyenrode University explores how artificial intelligence can be leveraged as a tool to help stimulate human creativity and innovation.

Media Appearances

'Passie voor Innovatie' podcast met Jeff Gaspersz. Featured in Nyenrode Business Universiteit

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“You can't force innovation, but you can unleash it”. Featured in Nyenrode Business Universiteit

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Work History

Professor of Innovation at Nyenrode Business Universiteit
Associate Professor of Innovation at Nyenrode Business Universiteit
1-1993 - 9-1994
Program Director Intensive Doctoral Programma in General Management at Nyenrode Business Universiteit
5-1998
Director / Owner at Jeff Gaspersz Company
6-2014 - 10-2015
Lid Raad van Ideeën Rode Kruis Prinses Margriet Fonds at Rode Kruis

Education

1978 - 1983
Doctor of Philosophy (Ph.D.) from Erasmus University Rotterdam
Education details unavailable from Johan van Oldebarnevelt

More Information

Social Presence :

Prographics :

Exp : 21 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Professor of Innovation at Nyenrode Business Universiteit
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jeff

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jeff take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jeff

Personality Compatibility


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