Jeff Kofford

Enthusiast
DISC Type : i

VP National Accounts - Precision Oncology Partnerships at Myriad Genetics

Salt Lake City, Utah, United States

Overview

Jeff has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

9-2021
VP National Accounts - Precision Oncology Partnerships at Myriad Genetics
10-2016 - 9-2021
National Account Director at Myriad Genetics
10-2014 - 10-2016
Director of Institutional Sales at Myriad Genetics
10-2012 - 10-2014
Senior Product Manager - BRACAnalysis CDx, myChoice CDx at Myriad Genetics
8-2004 - 10-2012
Senior Strategic Accounts Manager at Myriad Genetics

Education

MBA from University of Utah - David Eccles School of Business
Bachelors from Weber State University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Salt Lake City, Utah, United States Job Level : Senior Designation : VP National Accounts - Precision Oncology Partnerships at Myriad Genetics
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jeff

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jeff take some risk or not?

  • They can take some low-probability risks if needed.

You And Jeff

Personality Compatibility


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