Jeff Lawson

Wildcard
DISC Type : sic

Chief Executive Officer at Inertia

San Francisco, California, United States

Overview

Jeff has no verified overview

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

1-2025
Chief Executive Officer at Inertia
5-2024
Owner at The Onion
1-2008 - 1-2024
Co-Founder & CEO at Twilio Inc.
9-2000 - 1-2008
Founder & CTO at Nine Star Inc.
9-2004 - 11-2005
Technical Product Manager at Amazon.com

Education

1995 - 2003
BS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at Inertia
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jeff

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jeff take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jeff

Personality Compatibility


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