Jeff MacKay

Initiator
DISC Type : Di

Director of Marketing - Healthcare B2B SaaS at Brightsquid

Calgary, Alberta, Canada

Overview

Jeff has no verified overview

Personality Overview

Impact-Oriented

Confident

Conviction Driven

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

1-2019
Director of Marketing - Healthcare B2B SaaS at Brightsquid
2-2016 - 1-2019
Sr. Marketing Manager - Healthcare B2B SaaS at Brightsquid
1-2016 - 2-2016
Marketing Manager - Clean Tech at One Eye Industries
10-2015 - 12-2016
Advertising and marketing content strategist at Freelance
11-2012 - 8-2015
Marketing Manager at Flowroute

Education

2006 - 2007
Media Copywriting from Humber College
2003 - 2005
Image Arts/New Media Studies from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Director of Marketing - Healthcare B2B SaaS at Brightsquid
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jeff

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jeff take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jeff

Personality Compatibility


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