Jeff Palla

Evaluator
DISC Type : cds

Franchise Development at Wyndham Hotels & Resorts

Denton, Texas, United States

Overview

Jeff Palla is a seasoned franchise development leader at Wyndham Hotels & Resorts, focused on expanding hotel portfolios in Texas and the central U. S. His career, marked by senior roles at La Quinta and Urban Air, is dedicated to driving operational efficiency and profitability. He holds a Master of Public Administration from the University of Central Florida.

Drawing from his public administration background, Jeff has authored strategic plans for civic entities, including the City of Orlandos Office of Housing and Community Development. This suggests a foundational interest in structured community growth and planning, complementing his work in commercial development.

He is a respected thought leader in the hospitality industry, frequently invited to speak at major conferences like The Americas Lodging Investment Summit (ALIS).

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Extended Stay Hotels
He is heavily promoting the Wyndham ECHO Suites brand, highlighting its rapid growth and high profit margins for owners in the extended stay market.
Franchise Development
His entire career and current role focus on helping franchise owners grow their portfolios, build generational wealth, and maximize their return on investment.
Hotel Profitability
He consistently emphasizes managing EBITDA, balancing top-line revenues with bottom-line profit, and driving results for business owners in the hospitality sector.

Media Appearances

Jeff has no verified media appearances

Work History

12-2024
Franchise Development at Wyndham Hotels & Resorts
4-2024 - 12-2024
President at Urban Air Adventure Parks
2-2022 - 4-2024
President - Mr Handyman International a Neighborly Company at Neighborly®
7-2018 - 2-2022
Chief Operations Officer at FOCUS Operations Consultants, LLC
9-2000 - 6-2018
Senior Vice President Franchise Operations at La Quinta

Education

1992 - 1994
Master of Public Administration (MPA) from University of Central Florida
1988 - 1991
Bachelor's degree from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 32 Location : Denton, Texas, United States Job Level : N/A Designation : Franchise Development at Wyndham Hotels & Resorts
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jeff

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jeff take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jeff

Personality Compatibility


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