Jeff Silva

Judge
DISC Type : Dc

Online Adjunct Instructor at BYU-Pathway Worldwide

Cotia, São Paulo, Brazil

Overview

As HPs Country Sales Manager in Brazil, Jeff drives the go-to-market strategy for Large Format Printing while also teaching as an Adjunct Instructor. People often describe him as strategic, committed, and customer-oriented. He holds postgraduate degrees from Escola Superior de Agricultura Luiz de Queiroz - ESALQ/USP and Universidade Cruzeiro do Sul.

Jeff is passionate about education, mentoring over 100 students weekly in business applications and supporting those who struggle academically. He values professional development, having earned certifications in effective feedback and artificial intelligence, and shares insights on the importance of adapting to change.

He balances a senior corporate sales role at a major tech company with a hands-on teaching position, mentoring a large student body weekly.

Personality Overview

Demanding

Quality Focused

Fast But Wary

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Go-To-Market Strategy
He is responsible for driving the GTM strategy for HP's Large Format Printing division in Brazil, focusing on sustainable growth and competitive positioning.
Channel Development
His roles consistently involve developing channel programs, managing partner relationships, and enabling sales through partners to drive revenue.
Printing Technology
He is deeply involved with HP's Latex printing technology, recently hosting a product launch and visiting HP's Barcelona office with key clients.

Media Appearances

Jeff has no verified media appearances

Work History

8-2025
Online Adjunct Instructor at BYU-Pathway Worldwide
2-2024
Country Sales Manager at HP
2-2015 - 2-2024
Partner Business Manager and Account Executive at HP
5-2013 - 2-2015
Sign & Display Product Manager at HP
4-2008 - 2-2009
ProCurve Sales Enablement Specialist at MarketStar

Education

10-2021 - 7-2023
Postgraduate Degree from Escola Superior de Agricultura Luiz de Queiroz - ESALQ/USP
3-2020 - 7-2021
Postgraduate Degree from Universidade Cruzeiro do Sul

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cotia, São Paulo, Brazil Job Level : N/A Designation : Online Adjunct Instructor at BYU-Pathway Worldwide
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jeff

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jeff take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jeff

Personality Compatibility


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