Nara Marques

Enigma
DISC Type : dci

Latam Marketing Director at HP

São Paulo, São Paulo, Brazil

Overview

Nara Marques is the Latam Marketing Director at HP, where she leads marketing for PCs and printers across Latin America. With a strong background in digital, multi-channel, and integrated marketing, she has held various leadership roles at HP and previously managed communications for major brands at Microsoft. She is a graduate of ESPM Escola Superior de Propaganda e Marketing.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Integrated Marketing
Her experience at both HP and Microsoft centers on digital strategy, multi-channel marketing, and creating cohesive, integrated campaigns for major technology brands.
Consumer Experience
She focuses on creating unique experiences for consumers, such as interactive, out-of-home campaigns to demonstrate product capabilities and value in person.
Latin American Markets
In her director role, her primary responsibility is adapting and executing HP's brand and product marketing strategies for the diverse Latin American consumer base.

Media Appearances

Nara has no verified media appearances

Work History

11-2024
Latam Marketing Director at HP
5-2023 - 5-2025
Head of Marketing, South America, Print & PCs at HP
11-2020 - 5-2023
Head of Marketing, Printing, Latin America at HP
6-2008 - 10-2010
Communication Manager at Microsoft
10-2005 - 6-2008
Account Manager at Microsoft

Education

2001 - 2005
Bachelor from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Latam Marketing Director at HP
URL has been copied!

Insights For Selling To Nara

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nara

Personality Compatibility


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