Jeff Swallow

Visionary
DISC Type : Ds

Lead Director, Communications, Commercial and Specialty Markets, Individual and Family Plans at Aetna, a CVS Health Company

Boston, Massachusetts, United States

Overview

Jeff Swallow is a results-oriented communications leader at Aetna, a CVS Health Company, with deep expertise in developing strategies that improve employee engagement and business performance. Colleagues describe him as a creative, strategic, and trusted advisor. He holds a Masters degree from Johnson & Wales University.

Outside of his corporate role, Jeff is actively involved in his community. He contributes to the strategic planning for the Smithfield YMCA. He also has a passion for mentoring the next generation, regularly guest lecturing for an organizational leadership class at Providence College.

He is the recipient of an APEX Award and a Silver Quill Award for creating innovative and successful health and benefits communication programs.

Personality Overview

Big Vision Person

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Employee Engagement
He has a track record of driving employee engagement, leader trust, and informed organization scores to record highs in previous roles.
Strategic Communications
His entire career focuses on developing and executing communications strategies for major corporate initiatives, from new management systems to benefits programs.
Community Leadership
He is actively involved with the Smithfield YMCA, participating in discussions and strategic planning to better serve current and future members.

Media Appearances

Jeff Swallow, Director, Communications, Commercial Business and Markets at Aetna, a CVS Health Company. Featured in Buzzsprout

See Now

Work History

6-2020
Lead Director, Communications, Commercial and Specialty Markets, Individual and Family Plans at Aetna, a CVS Health Company
5-2016 - 5-2020
Director, Internal Communications at Liberty Mutual Insurance
12-2012 - 5-2016
Director of Communications LMS Capability Team at Liberty Mutual Insurance
6-2002 - 11-2012
Communications, Benefits, and Government Relations Chief at Electric Boat
Public Relations Manager at Landmark Medical Center

Education

Master’s from Johnson & Wales University
Bachelor's degree from University of Maine

More Information

Social Presence :

Prographics :

Exp : 28 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Lead Director, Communications, Commercial and Specialty Markets, Individual and Family Plans at Aetna, a CVS Health Company
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jeff

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jeff take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jeff

Personality Compatibility


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