Jeff Watchko in

Jeff Watchko

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Senior Director, Category Management & Product Development at NAPA Auto Parts
📍 Atlanta Metropolitan Area, United States

Jeff Watchko is a commercial leader with deep expertise in category management and product strategy, honed over 20 years. He has managed P&L for portfolios as large as $10B at The Home Depot and now leads category management and product development at NAPA Auto Parts.

Outside of his corporate roles, Jeff is the founder of Capitol Nine Five Consulting, focusing on retail and manufacturing strategy. He is a proud husband, publicly celebrating his wifes initiatives, and shows a keen interest in leveraging data and automation to solve retail challenges.

Unique fact: While at The Home Depot, he managed the P&L and all merchandising aspects for the $10 billion Major Appliances division.

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Experience
22 Years
Current Role
Senior Director, Category Management & Product Development
Job Level
Senior
Location
Atlanta Metropolitan Area, United States
Personality Overview

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Priorities

Topics Jeff cares about

Retail Strategy
He frequently shares insights on retail trends, including assortment strategies, the impact of tariffs on retailers like Target, and the increasing need for unified data.
Merchandising Automation
He is interested in how AI can unlock strategic thinking by automating the 40% of manual tasks that merchants currently perform, a statistic he has shared.
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Career

Work history

7-2025
Senior Director, Category Management & Product Development
NAPA Auto Parts
1-2025 - 1-2026
Principal & Founder
Capitol Nine Five Consulting
12-2023 - 12-2024
Senior Director - Pro Strategy
The Home Depot
11-2022 - 12-2023
General Manager | DMM - Major Appliances
The Home Depot
12-2021 - 11-2022
General Manager - Online Decor
The Home Depot
In the press

Media appearances

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Education
1999 - 2003
Bachelor of Science (BS)
Georgia Tech Scheller College of Business
2009 - 2011
Master of Business Administration - MBA
University of Georgia - Terry College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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