Jeff Werderman in

Jeff Werderman

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Adjunct Professor - College of Business and Economics at California State University, Fullerton
📍 Los Angeles Metropolitan Area, United States

Jeff is a seasoned marketing leader, self-described as a "Marketing Yoda, " currently serving as the Director of Marketing at Pentel of America. His extensive career includes leadership roles at major brands like Coca-Cola, Vistage, and Boost Mobile. People who have worked with him describe him as a creative, visionary, and inspiring leader with an MBA from California State Polytechnic University-Pomona.

Beyond his corporate roles, Jeff is passionate about education and mentorship. He serves as an Adjunct Professor at California State University, Fullerton, where he teaches a capstone course in strategic management. He frequently shares insights about his students progress and enjoys reconnecting with former colleagues, highlighting his value for professional relationships.

Unique fact: While at The Coca-Cola Company, he managed the iconic product placement of a 2-liter bottle of Coke in the popular holiday movie "Elf. "

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Experience
40 Years
Current Role
Adjunct Professor - College of Business and Economics
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jeff cares about

Marketing Leadership
In recent podcast interviews, he discusses his leadership philosophy, which includes hiring for attitude, empowering teams, and fostering a culture of innovation and transparency.
Brand Storytelling
His career is built on marketing for iconic brands like Coca-Cola and Pentel. He describes his mission as "awakening the force in brands through marketing that inspires. "
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Career

Work history

1-2024 - 7-2025
Adjunct Professor - College of Business and Economics
California State University, Fullerton
3-2018
Director of Marketing
Pentel of America
4-2017 - 12-2017
Consultant
Young's Market Company
2-2014 - 11-2015
Marketing Practice Leader
Concentrus
9-2009 - 1-2014
Chief Marketing Officer
Vistage Worldwide, Inc.
In the press

Media appearances

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Education
Bachelor’s Degree
California State Polytechnic University-Pomona
Master of Business Administration (M.B.A.)
California State Polytechnic University-Pomona
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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