Jeffrey André Pinedo Köhler

Critic
DISC Type : C

Chief Executive Officer at Tekton Labs

Peru

Overview

Jeffrey is the Chief Executive Officer at Tekton Labs, where he has risen through the ranks from Team Leader. With a background in Systems Engineering and an MBA, he guides his team with a focus on impact over output. He recently led the company to win the 2025 ADEX Excellence Award for service exports.

Outside of his executive role, Jeffrey is passionate about fostering the local entrepreneurial community. He actively participates in events like Endeavor Perús ScaleUp Demoday, where he connects with and mentors emerging entrepreneurs. He values building strong, long-term business partnerships that transcend time.

His core leadership philosophy is that "trust beats control, " believing that giving people true ownership of their work allows them to exceed expectations.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Leadership Philosophy
Believes deeply in trusting his team over controlling them, advocating for giving people true ownership of their work to unlock their full potential.
Impactful Products
Emphasizes that the key question is not "Can we build it? " but "Should we build it? ", prioritizing the real-world impact of technology over simple output.
Entrepreneurial Ecosystem
Actively engages with the startup community by participating in events like Endeavor Perú's Demoday to connect with and support new entrepreneurs.

Media Appearances

Jeffrey has no verified media appearances

Work History

1-2025
Chief Executive Officer at Tekton Labs
1-2018 - 12-2024
Chief Operations Officer at Tekton Labs
1-2016 - 12-2017
Team Leader of Project Managers at Tekton Labs

Education

2009 - 2013
Ingeniero Informatico y de Sistemas from Universidad San Ignacio de Loyola
1-2024 - 3-2025
Multinational MBA from Universidad Adolfo Ibáñez

More Information

Social Presence :

Prographics :

Exp : 9 Location : Peru Job Level : Leadership Designation : Chief Executive Officer at Tekton Labs
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Insights For Selling To Jeffrey André

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey André is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jeffrey André

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jeffrey André move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jeffrey André take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jeffrey André

Personality Compatibility


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