Jeffrey Cheong

Inquirer
DISC Type : dc

Regional Business Unit Leader, Ambulatory Monitoring and Diagnostics, Growth Region at Philips

Singapore, Singapore

Overview

Jeffrey Cheong is an accomplished Regional Business Unit Leader at Philips, driving growth in the MedTech sector across the Asia Pacific, ASEAN, and SAARC regions. With an MBA from Alliance Manchester Business School, he specializes in channel management and business development. Colleagues describe him as influential and a true professional who delivers above expectations.

Beyond his corporate role, Jeffrey is a certified First Responder with CPR and AED qualifications, indicating a strong commitment to community safety and emergency care. This passion for helping others in critical moments complements his professional focus on healthcare and medical technology.

Unique fact: He is a trained and certified First Responder, equipped with life-saving skills.

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

MedTech Innovation
He is actively involved in launching cutting-edge solutions like the ECG AI Marketplace and Cardiac Workstations to improve patient care and clinical efficiency.
Growth in Asia
His role focuses on managing and growing business in emerging markets, including recent activities in Japan, Taiwan, and Saudi Arabia.
Emergency Response
His professional focus on emergency care products is matched by his personal qualification as a certified First Responder, CPR, and AED provider.

Media Appearances

Jeffrey has no verified media appearances

Work History

5-2025
Regional Business Unit Leader, Ambulatory Monitoring and Diagnostics, Growth Region at Philips
10-2021 - 5-2025
Director Strategic Marketing, Medication Management Solutions, Greater Asia at BD
1-2018 - 10-2021
Head of Emergency Care & Medical Consumables and Sensors at Philips
1-2015 - 12-2017
Senior Field Marketing Manager, Emergency Care & Value Segment Monitoring at Philips
4-2012 - 12-2014
Senior Field Marketing Manager, Mother & Child Care at Philips

Education

2012 - 2015
Master of Business Administration (MBA) from Alliance Manchester Business School
Executive Education from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Singapore, Singapore Job Level : Mid-senior Designation : Regional Business Unit Leader, Ambulatory Monitoring and Diagnostics, Growth Region at Philips
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jeffrey

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jeffrey take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jeffrey

Personality Compatibility


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