Jeffrey Morin

Go-getter
DISC Type : d

Chief Executive Officer at Arix Health

Boston, Massachusetts, United States

Overview

Jeff Morin is the founder and CEO of Litesport and Arix Health, leveraging his MIT engineering background to merge fitness with immersive technology. Described as an innovative leader and team player, he has extensive experience in manufacturing and product development from his time at DEKA and Formlabs, now focusing on AI and AR-driven wellness solutions.

As a certified personal trainer and New Hampshire native, Jeff combines his professional pursuits with a personal passion for physical performance. He was a dedicated member of the MIT Ice Hockey team during his graduate studies, embodying a hardworking and team-oriented spirit both in and out of the office.

Unique fact: His journey to founding Litesport began when his co-founder specifically sought out an "MIT engineer with fitness experience" to revolutionize at-home workouts.

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AR/VR in Wellness
He is pioneering the use of augmented and virtual reality, first with Litesport's VR fitness experience and now with Arix Health's therapeutic applications.
AI-driven Healthcare
His new company, Arix Health, uses an AI-powered platform to deliver personalized physical therapy and mental wellness programs.
Gamification of Fitness
Believes in making fitness engaging and habit-forming through game mechanics, music integration, and measurable results, a core principle of Litesport.

Media Appearances

Jeffrey has no verified media appearances

Work History

7-2025
Chief Executive Officer at Arix Health
1-2017
Founder & CEO at Litesport
4-2017 - 1-2019
Manufacturing Lead at DEKA Research & Development
1-2015 - 4-2017
Manufacturing Lead at Formlabs
1-2014 - 1-2015
Mechanical Engineer at Formlabs

Education

2009 - 2011
M.S from Massachusetts Institute of Technology
2005 - 2009
B.S from University of New Hampshire

More Information

Social Presence :

Prographics :

Exp : 5 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Chief Executive Officer at Arix Health
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jeffrey

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • Their decision making speed is somewhere in the middle.
  • Can Jeffrey take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jeffrey

Personality Compatibility


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