Jeffy Bobby

Jeffy is a Visual Communication Designer and a graduate of the MIT Institute of Design, currently working as a Production Associate at Brand Studio Lifestyle. Her experience includes internships in fashion communication and retail, demonstrating a well-rounded skill set in the lifestyle and apparel industry from concept to customer experience.

Outside of her direct roles, Jeffy is passionate about the deeper aspects of the fashion industry, particularly craftsmanship and sustainability. She follows leading trend forecasting companies like WGSN, indicating a keen interest in the future direction of style and consumer behavior, alongside major e-commerce players like Myntra.

Unique fact: During an internship, she focused on enhancing customer experiences for a brand known for its unique approach to sustainable fashion.