Jen McCormick

Inquirer
DISC Type : dc

Head of Brand and Marketing at Away Resorts Ltd

Hemel Hempstead, England, United Kingdom

Overview

Jen McCormick is a customer-centric marketing leader with 18+ years experience in the UK hospitality and retail sectors. As Head of Brand and Marketing at Away Resorts, she specializes in revitalizing brands and elevating customer experiences through data-led strategies. She holds a Google AI Essentials certification and completed an executive program at Imperial Business School.

She is passionate about creating world-class customer experiences that build lasting loyalty. Her interest in major consumer-focused companies like Disney Cruise Line reflects her dedication to understanding what makes brands successful and beloved by their audiences, a principle she applies to her professional work.

Unique fact: At Warner Hotels, she built an award-winning Analytics and Insight function from the ground up, transforming it into a strategic growth engine for the business.

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer-Led Strategy
Her philosophy is that the best strategies start with a deep understanding of the customer, helping businesses make smarter, customer-led decisions to grow revenue and loyalty.
Data-Driven Marketing
She has a history of transforming insight functions into strategic growth engines, pioneering the use of data science and machine learning to personalize marketing and drive performance.
Brand Transformation
She has led marketing transformation programs for legacy brands like Warner Hotels and Grosvenor Casino, focusing on repositioning, unlocking new audiences, and driving market share growth.

Media Appearances

Jen has no verified media appearances

Work History

11-2025
Head of Brand and Marketing at Away Resorts Ltd
8-2025 - 11-2025
Freelance Customer Strategy Consultant at Jen M Consulting
1-2025 - 7-2025
Marketing Strategy Director (FTC) at Grosvenor Casino
1-2023 - 12-2024
Marketing Director (Planning, Insight, Strategy, Performance) at Warner Hotels
6-2019 - 1-2023
Head of Analytics and Insight at Warner Hotels

Education

3-2022 - 6-2023
(Masters) The Imperial College and Corndel Executive Development Programme from Imperial Business School
Education details unavailable from WHTL & DIR Graduate of the UK&l Women Leaders Programme

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hemel Hempstead, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand and Marketing at Away Resorts Ltd
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • Their decision making speed is somewhere in the middle.
  • Can Jen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jen

Personality Compatibility


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