Jen McCormick in

Jen McCormick

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Head of Brand and Marketing at Away Resorts Ltd
📍 Hemel Hempstead, England, United Kingdom

Jen McCormick is a customer-centric marketing leader with 18+ years experience in the UK hospitality and retail sectors. As Head of Brand and Marketing at Away Resorts, she specializes in revitalizing brands and elevating customer experiences through data-led strategies. She holds a Google AI Essentials certification and completed an executive program at Imperial Business School.

She is passionate about creating world-class customer experiences that build lasting loyalty. Her interest in major consumer-focused companies like Disney Cruise Line reflects her dedication to understanding what makes brands successful and beloved by their audiences, a principle she applies to her professional work.

Unique fact: At Warner Hotels, she built an award-winning Analytics and Insight function from the ground up, transforming it into a strategic growth engine for the business.

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Experience
14 Years
Current Role
Head of Brand and Marketing
Job Level
Mid-senior
Location
Hemel Hempstead, England, United Kingdom
Personality Overview

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Priorities

Topics Jen cares about

Customer-Led Strategy
Her philosophy is that the best strategies start with a deep understanding of the customer, helping businesses make smarter, customer-led decisions to grow revenue and loyalty.
Data-Driven Marketing
She has a history of transforming insight functions into strategic growth engines, pioneering the use of data science and machine learning to personalize marketing and drive performance.
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Career

Work history

11-2025
Head of Brand and Marketing
Away Resorts Ltd
8-2025 - 11-2025
Freelance Customer Strategy Consultant
Jen M Consulting
1-2025 - 7-2025
Marketing Strategy Director (FTC)
Grosvenor Casino
1-2023 - 12-2024
Marketing Director (Planning, Insight, Strategy, Performance)
Warner Hotels
6-2019 - 1-2023
Head of Analytics and Insight
Warner Hotels
In the press

Media appearances

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Education
3-2022 - 6-2023
(Masters) The Imperial College and Corndel Executive Development Programme
Imperial Business School
Education details unavailable
WHTL & DIR Graduate of the UK&l Women Leaders Programme
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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