Jen Nicklas

Trailblazer
DISC Type : ID

Director of Marketing at BCI Burke Company

Fond du Lac, Wisconsin, United States

Overview

Jen Nicklas is the Director of Marketing at BCI Burke, where she translates customer insights into strategic growth. With a career that began at Mercury Marine, she has extensive experience in brand building, advertising, and cross-functional team leadership. She holds a Bachelors degree from the University of Wisconsin–Oshkosh.

Jen is deeply committed to her community in Fond du Lac, where she lives with her husband and two sons. She is a long-serving board member for the Boys & Girls Club, demonstrating a profound passion for youth development and creating positive local change.

She previously served a full nine-year term on the Boys & Girls Club board, including two years as Board President.

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They respond better to a combination of speed and relationship.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Youth Empowerment
Serves as a returning board member for the Boys & Girls Club of Fond du Lac, where she previously held the role of Board President.
Community Engagement
Actively involved in local initiatives, including partnerships between her company and community organizations like the Fond du Lac Dock Spiders baseball team.
Customer-Centric Strategy
Her career is built on placing the customer at the center of strategic decisions to drive meaningful growth for brands like BCI Burke and Mercury Marine.

Media Appearances

Jen has no verified media appearances

Work History

8-2023
Director of Marketing at BCI Burke Company
11-2021 - 8-2023
Director, Advertising & Creative Services at Mercury Marine
1-2019 - 11-2021
Sr. Manager, Advertising & Creative Services at Mercury Marine
5-2017 - 1-2019
Manager - Advertising & Creative Services at Mercury Marine
6-2016 - 5-2017
Marketing Project Manager at Mercury Marine

Education

2003 - 2006
BAS from University of Wisconsin–Oshkosh

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fond du Lac, Wisconsin, United States Job Level : Mid-senior Designation : Director of Marketing at BCI Burke Company
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jen move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jen take some risk or not?

  • They can take risks if necessary.

You And Jen

Personality Compatibility


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