Jenna Hodgson-Silke

Examiner
DISC Type : cs

Senior Global Brand Manager at Arla Foods

Greater Leeds Area, United Kingdom

Overview

Jenna Hodgson-Silke is a Senior Global Brand Manager at Arla Foods, where she has worked for over a decade. With a degree from The University of Manchester, she has a rare blend of B2B and B2C expertise in marketing, product development, and sales. Colleagues describe her as a "determined team player" and "consistent high performer. "

Outside of her marketing career, Jenna is a Certified Yoga Instructor. She is passionate about health and wellbeing, often sharing this passion by teaching yoga classes to her colleagues at Arla Foods, contributing to the companys wellness initiatives.

Jenna actively integrates her personal passion for yoga into her corporate life by teaching classes at work.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Global Brand Strategy
Her core responsibility is crafting and scaling brand strategies for Arla Pro, with a proven track record in driving both B2B and B2C success.
Foodservice Marketing
As a brand manager for Arla Pro, she is focused on creating strong partnerships within the foodservice channel, a key area of growth for the company.
Employee Wellbeing
She actively promotes and contributes to the health and wellbeing agenda at Arla Foods, frequently leading yoga sessions for colleagues.

Media Appearances

Jenna has no verified media appearances

Work History

9-2023
Senior Global Brand Manager at Arla Foods
1-2021 - 9-2023
Global Marketing Operations Manager at Arla Foods
2-2020 - 1-2021
Brand Manager - Arla Pro at Arla Foods
9-2012 - 10-2013
Business Manager, Sales - Sainsburys & Paperchase at Hallmark Cards
8-2011 - 8-2012
Buyer - Gifting at Hallmark Cards

Education

BA Hons from The University of Manchester
BA Hons from Università degli Studi di Macerata

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Senior Global Brand Manager at Arla Foods
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Insights For Selling To Jenna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenna is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jenna

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jenna move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jenna take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jenna

Personality Compatibility


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