Jenni Kettunen

Visionary
DISC Type : Ds

Head of Marketing - Enterprise and Emerging Partnerships at Skyscanner

Edinburgh, Scotland, United Kingdom

Overview

Jenni is a creative and analytical marketing leader with 15 years of experience building strategic partnerships for travel brands like Skyscanner and VisitScotland. Colleagues describe her as diligent, reliable, and creative, with deep expertise in global campaign strategy. She studied Digital Analytics Strategy at Edinburgh Napier University.

Outside of her professional role, Jenni is a certified 200-hour Vinyasa Yoga teacher, indicating a strong personal interest in yoga and wellness. She also appears to be a passionate supporter of Scottish football, celebrating team victories on social media.

Unique fact: Jenni recently served as a judge for the AI category at the 2025 Data & Marketing Association (DMA) UK Awards.

Personality Overview

Risk Tolerant

Goal-Oriented

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
Actively engaged in the AI space, recently serving as a judge for the AI category at the DMA UK Awards and attending AI-focused conferences in Paris.
Travel Industry Trends
Keeps a close eye on the future of travel, demonstrated by her promotion of Skyscanner's 2026 Travel Trends report.
Strategic Partnerships
Her entire career is built on creating and managing high-impact partnerships for major travel brands, a core focus of her current role at Skyscanner.

Media Appearances

Jenni has no verified media appearances

Work History

3-2024
Head of Marketing - Enterprise and Emerging Partnerships at Skyscanner
6-2023 - 3-2024
Enterprise & Emerging Partnerships Lead at Skyscanner
10-2020 - 9-2023
Senior Marketing Manager at Skyscanner
1-2017 - 1-2019
International Marketing Manager - North America, Australasia and Emerging Markets at VisitScotland
4-2015 - 1-2017
International Brand Manager - North America, Australasia and Emerging Markets at VisitScotland

Education

2020 - 2020
Digital Analytics Strategy for Marketing from Edinburgh Napier University
2015 - 2016
Level 5 Qualification from The Institute of Leadership and Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Enterprise and Emerging Partnerships at Skyscanner
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Insights For Selling To Jenni

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenni is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jenni

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jenni move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jenni take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jenni

Personality Compatibility


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