Ailsa Graham in

Ailsa Graham

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Head of Brand and Channels at Tesco Insurance and Money Services
📍 Greater Edinburgh Area, United Kingdom

Ailsa is the Head of Brand and Channels at Tesco Insurance and Money Services, leading a 26-person multidisciplinary team. With 20 years of experience and an executive education from the University of Oxford, colleagues describe her as a strategic, inspiring, and passionate leader who excels at delivering impactful international campaigns.

Outside of work, Ailsa is a passionate animal lover, with a particular fondness for cats and dogs. She is also dedicated to mentoring the next generation of marketers and enjoys sharing her journey and insights with future leaders in her field.

She considers sitting in meetings with major brands like Google and Netflix to be a "career-daydream" come true.

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Experience
13 Years
Current Role
Head of Brand and Channels
Job Level
Mid-senior
Location
Greater Edinburgh Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ailsa cares about

Full-Funnel Marketing
Her role involves managing the entire marketing funnel, from brand awareness to performance marketing, integrating data science, analytics, PR, and media to drive results.
Mentoring Future Leaders
Actively engages with The Marketing Society’s Future Leaders program, finding inspiration in helping young professionals align their passions with their personal values and career goals.
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Career

Work history

11-2024
Head of Brand and Channels
Tesco Insurance and Money Services
9-2023 - 11-2024
Head of Brand and media
Tesco Bank
10-2022 - 9-2023
Head of Marketing - planning and delivery
Tesco Bank
12-2017 - 9-2022
Channel marketing Lead
Tesco Bank
7-2018 - 1-2021
Advisory Board Member
The Marketing Society
In the press

Media appearances

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Education
Executive Leadership Programme
Saïd Business School, University of Oxford
Postgraduate
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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