Jenni Lindström

Observer
DISC Type : ci

Nordic Marketing Director at Canon Oy

Helsinki, Uusimaa, Finland

Overview

Jenni Lindström is the Nordic Marketing Director at Canon, leveraging her M. Sc. from Aalto University to lead marketing across Nordic and Baltic regions. She is skilled in omnichannel business and insight-driven marketing, with colleagues describing her as an ambitious and energizing "future leader. " Her focus is on empowering her team to develop innovative business approaches.

Identified as a "Future leader" in 2017, she was selected as one of just 27 participants for Canons year-long EMEA Future Leader Program.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Nordic Marketing Strategy
Her career is focused on developing marketing for the Nordic and Baltic imaging markets, covering consumer, professional, and B2B segments.
Customer-Centric Brands
She has been a key driver in Canon's transformation towards customer centricity, aiming to build brand impression and relevance for target audiences.
Empowering Creators
She is passionate about inspiring the next generation, leading a recent Canon initiative that encourages content creators to pursue their passion full-time.

Media Appearances

Jenni has no verified media appearances

Work History

1-2019
Nordic Marketing Director at Canon Oy
1-2017 - 12-2018
Nordic Customer & Trade Marketing Manager, B2C at Canon Oy
3-2015 - 12-2016
Nordic Channel & Trade Marketing Team Leader, B2C at Canon Oy
9-2010 - 2-2015
Nordic Marketing Specialist, B2B at Eden Springs
11-2007 - 9-2010
Nordic Sales & Marketing Coordinator, B2B at Eden Springs

Education

2002 - 2007
Master of Science (M.Sc.) from Aalto University
Leadership development program from Canon Future Leader Program

More Information

Social Presence :

Prographics :

Exp : 18 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Nordic Marketing Director at Canon Oy
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Insights For Selling To Jenni

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenni is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jenni

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jenni move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jenni take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jenni

Personality Compatibility


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