Jennifer Barney

Trailblazer
DISC Type : DI

Make better decisions in your Food Biz. Substack. at The Business of Food

Modesto-Merced Area, United States

Overview

Jennifer Barney is a food and agriculture advisor, investor, and writer with deep expertise in scaling CPG brands. She founded the nationally distributed brand Barney Butter and served as an Entrepreneur-in-Residence at General Mills. She holds a BS in Business Administration and Marketing from California State University, Fresno.

Jennifer’s work sits at the intersection of consumer demand, product innovation, and modern agriculture. She advises founders and leadership teams on creating commercially viable strategies.

Unique fact: She built Barney Butter from a home kitchen project into a major national almond butter brand.

Personality Overview

Achievement-Oriented

Persuasive

Charismatic

They will bat for you if they come to believe in you.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Food Manufacturing
Writes frequently about the importance of co-man partnerships, quality control, and process to prevent recalls and build consumer trust.
Scaling CPG Brands
Advises emerging brands on intelligent scaling, strategic positioning, and capital-efficient growth, drawing from her experience founding Barney Butter.
Retailer Strategy
Provides direct advice to founders on how to successfully manage category review meetings and build strong relationships with retail buyers.

Media Appearances

Jennifer has no verified media appearances

Work History

11-2020
Make better decisions in your Food Biz. Substack. at The Business of Food
4-2024
Member & Investor at The Angel Group
7-2025
Advisor at Pistakio
5-2023
Advisor at Goodmylk Co.
8-2023
Consultant at Hero Bread

Education

Jennifer has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Modesto-Merced Area, United States Job Level : N/A Designation : Make better decisions in your Food Biz. Substack. at The Business of Food
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jennifer take some risk or not?

  • They can take risks if necessary.

You And Jennifer

Personality Compatibility


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