Jennifer Bowden

Observer
DISC Type : ci

Head of Marketing - Savings and Retirement Proposition at LV=

Bournemouth, England, United Kingdom

Overview

Jennifer Bowden is the Head of Marketing for Savings and Retirement at LV=, where she has progressed through several roles. She specializes in B2B marketing for financial advisers, focusing on wealth and retirement products. A graduate of Durham University, she has a background in brand management and strategic marketing.

Jennifer is a strong advocate for creating a supportive and empathetic workplace culture. She has shared her personal experience with baby loss to highlight how colleagues words and actions can significantly impact a persons return to work, emphasizing that simple gestures of kindness can make a world of difference.

Her team won a 2024 Financial Services Forum Marketing Effectiveness Award for their Drawdown done differently B2B campaign.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

B2B Financial Marketing
Leads award-winning B2B campaigns, such as 'Drawdown done differently, ' aimed at promoting wealth products to financial advisers.
Human-Centric Investing
Launched the 'Investments for humans' campaign, which explores the behavioral biases that impact investor decision-making.
Workplace Empathy
A passionate advocate for supporting colleagues returning to work after a personal loss, drawing from her own past experiences.

Media Appearances

Jennifer has no verified media appearances

Work History

4-2022
Head of Marketing - Savings and Retirement Proposition at LV=
9-2017 - 5-2022
Marketing and Communications Manager at LV=
9-2015 - 9-2017
Marketing Executive at LV=
5-2015 - 9-2015
Strategic Marketing Manager (contract) at City & Guilds
1-2015 - 4-2015
Brand Manager (contract) at City & Guilds

Education

2005 - 2008
Geography BA from Durham University
Education details unavailable from Bromley High GDST

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bournemouth, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Savings and Retirement Proposition at LV=
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jennifer

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jennifer take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jennifer

Personality Compatibility


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