Jennifer Bowden in

Jennifer Bowden

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Head of Marketing - Savings and Retirement Proposition at LV=
📍 Bournemouth, England, United Kingdom

Jennifer Bowden is the Head of Marketing for Savings and Retirement at LV=, where she has progressed through several roles. She specializes in B2B marketing for financial advisers, focusing on wealth and retirement products. A graduate of Durham University, she has a background in brand management and strategic marketing.

Jennifer is a strong advocate for creating a supportive and empathetic workplace culture. She has shared her personal experience with baby loss to highlight how colleagues words and actions can significantly impact a persons return to work, emphasizing that simple gestures of kindness can make a world of difference.

Her team won a 2024 Financial Services Forum Marketing Effectiveness Award for their Drawdown done differently B2B campaign.

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Experience
17 Years
Current Role
Head of Marketing - Savings and Retirement Proposition
Job Level
Mid-senior
Location
Bournemouth, England, United Kingdom
Personality Overview

How Jennifer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jennifer cares about

B2B Financial Marketing
Leads award-winning B2B campaigns, such as 'Drawdown done differently, ' aimed at promoting wealth products to financial advisers.
Human-Centric Investing
Launched the 'Investments for humans' campaign, which explores the behavioral biases that impact investor decision-making.
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Career

Work history

4-2022
Head of Marketing - Savings and Retirement Proposition
LV=
9-2017 - 5-2022
Marketing and Communications Manager
LV=
9-2015 - 9-2017
Marketing Executive
LV=
5-2015 - 9-2015
Strategic Marketing Manager (contract)
City & Guilds
1-2015 - 4-2015
Brand Manager (contract)
City & Guilds
In the press

Media appearances

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Education
2005 - 2008
Geography BA
Durham University
Education details unavailable
Bromley High GDST
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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