Adam Capetti

Examiner
DISC Type : cs

Global Ecommerce Director (ELL, ELS & PQ) at Pearson

Greater Bristol Area, United Kingdom

Overview

Adam is a data-driven Global Ecommerce Director at Pearson with over a decade of experience, notably building Dysons marketplace channel from inception to a nine-figure revenue stream. He holds a Professional Diploma from the Institute of Data and Marketing and is certified in Generative AI. Colleagues describe him as passionate, positive, and supportive.

His professional interests focus on the intersection of technology and e-commerce, demonstrated by his close following of major tech companies like Oracle and Microsoft. He actively keeps up with emerging global e-commerce trends, such as the growing adoption of Singles Day promotions among US retailers.

Unique fact: He successfully established and scaled a new online marketplace channel to generate approximately £100 million in net revenue.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Generative AI
Recently became certified in Generative AI, highlighting it on his profile. He is skilled in its applications, prompt engineering, and ethical management.
Scaling Marketplaces
Has a proven track record of building direct-to-consumer marketplace channels from the ground up into major, nine-figure revenue streams for global brands like Dyson.
D2C Channel Growth
An expert in building and scaling direct-to-consumer channels, responsible for the e-commerce trading performance of multi-billion-pound business units.

Media Appearances

Adam has no verified media appearances

Work History

6-2025
Global Ecommerce Director (ELL, ELS & PQ) at Pearson
1-2025 - 6-2025
Global Ecommerce Director (ELL) at Pearson
6-2021 - 1-2025
Global Head of Ecommerce at Dyson
12-2018 - 6-2021
Global Senior Ecommerce Manager at Dyson
1-2017 - 12-2018
Global Ecommerce Manager at Dyson

Education

2013 - 2014
Professional Diploma (Dip DigM) from Institute of Data and Marketing (IDM)
2008 - 2012
BA from Bath Spa University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Global Ecommerce Director (ELL, ELS & PQ) at Pearson
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Adam

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Adam take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Adam

Personality Compatibility


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