Jennifer Crawford

Questioner
DISC Type : c

VP - Finance, Tax, Payroll & Global Operations at Insight

Pittsburgh, Pennsylvania, United States

Overview

Jennifer is a Fortune 500 finance leader specializing in global tax, M&A, and payroll operations. She focuses on driving a culture of continuous improvement through automation and AI to optimize processes and reduce costs. She is a graduate of California State University, Fullerton and the University of Southern California.

She is a strong advocate for fostering a strong and authentic company culture, believing that core values like "Hunger, Heart & Harmony" are embraced globally and experienced daily within her organization.

Jennifer states there isnt a day that goes by at Insight where they are not using, discussing, and planning future transformations with AI.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

AI Transformation
Highlights the daily use and strategic planning of AI at Insight, viewing it as foundational to empowering people and driving innovation and productivity.
Global Tax Strategy
Manages a global team focused on tax strategy, M&A, regulatory compliance, and reducing the company's effective tax rate through careful risk management.
M&A Integration
Has extensive experience in the diligence of global M&A targets and expresses excitement about integrating new companies into the Insight family.

Media Appearances

Jennifer has no verified media appearances

Work History

1-2023
VP - Finance, Tax, Payroll & Global Operations at Insight
2-2022 - 4-2023
VP Finance - Tax & Payroll at Insight
9-2019 - 2-2022
Vice President Tax at Insight
1-1996 - 9-2019
Corporate Tax Director at PCM, Inc.
1995 - 1997
Tax Department at Price Waterhouse

Education

Bachelor of Business Administration (B.B.A.) from California State University, Fullerton
Taxation from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 34 Location : Pittsburgh, Pennsylvania, United States Job Level : Senior Designation : VP - Finance, Tax, Payroll & Global Operations at Insight
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jennifer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jennifer take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jennifer

Personality Compatibility


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