Jennifer Dolfi

Questioner
DISC Type : c

Vice President, Store Growth & Experience Strategy at DICK'S Sporting Goods

Bloomfield Hills, Michigan, United States

Overview

Jennifer is the Vice President of Store Growth & Experience Strategy at DICKS Sporting Goods, where she leads enterprise-wide business transformation. A results-driven leader, she excels in developing partnerships to drive profitable growth. She is a graduate of the University of Pittsburgh and completed Harvards High Potentials Leadership Program.

Jennifer is passionate about creating engaging experiences and is energized by hands-on involvement in new store launches, like the DICK’S Field House. She is a vocal supporter of female colleagues and champions women in leadership, actively participating in events and celebrating their impact within the company.

She recently attended the transformative High Potentials Leadership Program at Harvard Business School Executive Education.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Experience Strategy
Her current and previous VP roles focus on experience. She is actively involved in launching new, experience-focused store concepts like the DICK'S Field House.
Business Transformation
Identifies as a "leader of strategy and business transformation" and has held multiple roles in strategic initiatives aimed at driving profitable growth for the company.
Leadership Development
Recently completed the Harvard Business School's High Potentials Leadership Program, expressing that it was a transformative experience.

Media Appearances

Jennifer has no verified media appearances

Work History

2-2025
Vice President, Store Growth & Experience Strategy at DICK'S Sporting Goods
5-2021 - 1-2025
Vice President, Experience Initiaitives at DICK'S Sporting Goods
9-2020 - 5-2021
Vice President, Strategic Initiatives at DICK'S Sporting Goods
7-2009 - 9-2011
Senior Business Manager - Finance at PPG Architectural Coatings

Education

2006 - 2008
Master of Business Administration - MBA from University of Pittsburgh Katz Graduate School of Business
1998 - 2002
Bachelor of Science - BS from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bloomfield Hills, Michigan, United States Job Level : Senior Designation : Vice President, Store Growth & Experience Strategy at DICK'S Sporting Goods
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jennifer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jennifer take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jennifer

Personality Compatibility


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