Jennifer Fleming

Questioner
DISC Type : c

Senior Director, Global Consumer Insights and Strategy at Deckers Brands

Goleta, California, United States

Overview

Jennifer has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

7-2024
Senior Director, Global Consumer Insights and Strategy at Deckers Brands
4-2022 - 7-2024
Director, Global Consumer Insights & Strategy at Deckers Brands
10-2019 - 4-2022
Senior Manager, Global Consumer Insights at Deckers Brands
6-2016 - 9-2019
Manager, Global Consumer Insights at Deckers Brands
3-2014 - 6-2016
Senior Analyst, Global Consumer Insights at Deckers Brands

Education

Bachelor of Arts from Principia College
Bachelor of Arts from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 17 Location : Goleta, California, United States Job Level : Senior Designation : Senior Director, Global Consumer Insights and Strategy at Deckers Brands
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jennifer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jennifer take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jennifer

Personality Compatibility


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