Krysta Van Ranst

Enthusiast
DISC Type : i

Founder and Learning Business Partner at Building PPL

Greater Boston, United States

Overview

Krysta Van Ranst is the Founder and CEO of Building PPL, a consulting firm specializing in Learning & Development for the construction industry. With over 15 years of experience, she helps organizations build thriving teams by securing training grants and implementing people-focused operational systems. She is a Certified Professional Coach and Talent Optimization Consultant.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Workforce Development
Her company, Building PPL, focuses on empowering construction organizations by creating learning and development opportunities and securing millions of dollars in training grants for clients.
Leadership Growth
Advocates for promoting from within and developing internal talent into senior leaders, rather than relying on external hires, especially within the construction field.
Talent Optimization
As a certified consultant, she focuses on reducing employee turnover and identifying flight risks, aiming to build a more stable and engaged workforce for her clients.

Media Appearances

CEO & Founder Building PPL - Krysta Van Ranst. Featured in Apple Podcasts

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415 :: Krysta Van Ranst, CEO of Building PPL on When Leadership Training Isn't the Answer and the Fallacy of Magic Boot Camps. Featured in Apple Podcasts (Australia)

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72: Driving Business Results through L&D with Building PPL Founder, Krysta Van Ranst. Featured in Buzzsprout

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Work History

1-2020
Founder and Learning Business Partner at Building PPL
2-2019 - 7-2020
Director of Talent, Teams and Culture at Dellbrook | JKS
4-2016 - 2-2019
Director Learning and Development at Dellbrook | JKS
1-2015 - 4-2016
Senior Global Learning Specialist at TripAdvisor
7-2013 - 4-2016
Global Learning Specialist at TripAdvisor

Education

2005 - 2009
BS from University at Albany

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Boston, United States Job Level : Leadership Designation : Founder and Learning Business Partner at Building PPL
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Insights For Selling To Krysta

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krysta is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Krysta

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Krysta move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Krysta take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Krysta

Personality Compatibility


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