Jennifer John

Enthusiast
DISC Type : i

Owner at Ceres

Greater Reading Area, United Kingdom

Overview

Jennifer John is the founder and owner of Ceres, a specialized PR and marketing agency for the food and wellbeing sectors she established over 25 years ago. Her passion for food began while studying Home Economics and has defined her successful career. People describe her as knowledgeable, thorough, and astute.

Jennifers personal life is deeply intertwined with her professional passion for food. She enjoys exploring food cultures while traveling, as seen on recent trips to Australia and Barbados. She actively supports initiatives that educate people, especially children, about the origins of their food and how to cook.

She is a strong advocate for teaching people about food, from its provenance to its role in a healthy diet, and loves debunking food myths.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Food Industry PR
Her firm, Ceres, has specialized exclusively in PR for the food, health, and wellbeing sectors for over 25 years, working across the entire supply chain.
Fresh Produce Innovation
She has a stated passion for the fresh produce sector, admiring its innovation and passion, which she feels is often misunderstood by the wider food industry.
Food Education
An advocate for teaching people about food, she supports initiatives like farm-based kitchens to help children and adults understand the story behind what they eat.

Media Appearances

Jennifer has no verified media appearances

Work History

1-1999
Owner at Ceres
1-1984 - 1-1996
Freelance Consultant at Freelance / PR and Food Consultant

Education

1975 - 1978
Home Economics from Sheffield Polytechnic

More Information

Social Presence :

Prographics :

Exp : 39 Location : Greater Reading Area, United Kingdom Job Level : N/A Designation : Owner at Ceres
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jennifer

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jennifer take some risk or not?

  • They can take some low-probability risks if needed.

You And Jennifer

Personality Compatibility


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