Jennifer Lee

Trailblazer
DISC Type : DI

Head of Content at EY

London, England, United Kingdom

Overview

Jennifer Lee is the Head of Content for EY Global Financial Services, where she leads multimedia marketing content strategy. She is a master storyteller with extensive experience as a writer, editor, and strategist, having previously led content teams at HSBC and worked as an executive producer for a Financial Times company. People often describe her as a talented, creative, and empathetic leader.

Jennifer has a truly global background, with professional experience in Canada, Hong Kong, France, and the UK. This international exposure informs her strategic approach to creating content for diverse, worldwide audiences. She holds a Bachelor of Arts from Concordia University and a Professional Diploma from the Digital Marketing Institute.

She has a background as a journalist, having reported and edited news stories for Bloomberg News before moving into corporate content leadership.

Personality Overview

Values Relationships

Persuasive

Informal

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Global Content Strategy
Leads strategic, multimedia marketing content for EY's Global Financial Services and has professional experience in Canada, Hong Kong, France, and the UK.
Financial Storytelling
Described as a "master storyteller, " she has deep experience creating content for major financial institutions including EY, HSBC, and fintech firms.
Multimedia Production
Previously led teams of writers, producers, and filmmakers at HSBC and managed creative asset production for a Financial Times-owned content studio.

Media Appearances

Jennifer has no verified media appearances

Work History

9-2022
Head of Content at EY
3-2021 - 9-2022
Executive Producer at Alpha Grid, a Financial Times Company
1-2021 - 9-2022
Content Marketing Consultant at Macrobond Financial
3-2021 - 9-2021
Content Marketing Consultant at Wilshire
6-2020 - 1-2021
Head of Content at HSBC

Education

2019 - 2019
Professional Diploma from Digital Marketing Institute
Bachelor of Arts (B.A.) from Concordia University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Content at EY
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jennifer take some risk or not?

  • They can take risks if necessary.

You And Jennifer

Personality Compatibility


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