Tomer Yellinek

Editor
DISC Type : CS

Chief Financial Officer at CyCognito

Israel

Overview

As Chief Financial Officer at CyCognito, Tomer Yellinek leverages over 15 years of experience to lead the companys financial strategy. With an MBA from NYU Stern and a background in computer science, he specializes in driving growth, evaluating acquisitions, and optimizing profitability for technology firms. Colleagues describe him as an analytical and strategic executive advisor.

Tomer has a unique career path, having started as a software engineer at companies like Intel and Marvell before pivoting to finance to be closer to the core business decision-making process.

Personality Overview

Skeptic

Slow Buyer

Self-Disciplined

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Strategic Finance
He focuses on the CFO's role as a strategic partner to the business, using financial operations to drive growth, expansion, and profitability in tech companies.
Attack Surface Management
As the CFO of CyCognito, a leader in the space, he is deeply involved in the business of helping enterprises secure their external digital footprint.
Tech M&A
His role involves identifying new market opportunities and evaluating potential acquisitions and partnerships to fuel the company's expansion and growth.

Media Appearances

Tomer has no verified media appearances

Work History

4-2024
Chief Financial Officer at CyCognito
5-2022 - 4-2024
Chief Financial Officer at accessiBe
10-2021 - 5-2022
Vice President Finance at accessiBe
9-2015 - 10-2021
Vice President Finance at enSilo
4-2013 - 9-2015
Finance Director, Security BU CFO at Akamai Technologies

Education

2007 - 2009
MBA from NYU Stern School of Business
2001 - 2004
BA from The Academic College of Tel-Aviv, Yaffo

More Information

Social Presence :

Prographics :

Exp : 13 Location : Israel Job Level : Leadership Designation : Chief Financial Officer at CyCognito
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Insights For Selling To Tomer

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tomer is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tomer

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tomer move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tomer take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tomer

Personality Compatibility


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