Alexander Hamilton is the Head of Global Digital Business Intelligence at Fidelity International, leading a multi-regional team focused on customer experience measurement. Described by colleagues as an insightful expert and a great teacher, he has a history at major tech firms like SAP and Sun Microsystems and holds a BSc from the University of Aberdeen.
He was instrumental in guiding SAPs partner business to win a SAP Marketing best practice award by moving them towards a data-driven model.
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