Jennifer Purdy, LCSW, CPXP

Questioner
DISC Type : c

Executive Director CX Tools & Implementation at U.S. Department of Veterans Affairs

Alpena, Arkansas, United States

Overview

Jennifer Purdy is the Executive Director for CX Tools & Implementation at the U. S. Department of Veterans Affairs. With over 29 years in healthcare, she leads initiatives to improve the Veteran experience. A Certified Patient Experience Professional, she earned her Bachelors and Masters degrees from the University of Arkansas system.

Deeply mission-driven, Jennifer is passionate about serving those who have served. Her interest in "The Science of Well-Being" and compassion training highlights a focus on holistic wellness and empathy. She actively encourages honoring Veterans legacies through programs like the Veteran Legacy Memorial.

Her work on a culture-shifting program improved patient experience across 147 VA medical centers, impacting 360, 000 employees and earning a Gears of Government Award.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Veteran Experience
Her entire career is dedicated to improving the journey for Veterans and their families, stating her mission is to ensure they will "choose VA tomorrow. "
Patient Experience (PX)
As a Certified Patient Experience Professional, she frequently promotes and celebrates PX initiatives, believing that every action shapes the experiences delivered to Veterans.
Cultural Transformation
Focuses on shifting the VA from a traditional bureaucracy to a patient-focused system, a successful effort recognized by a major government award.

Media Appearances

Jennifer has no verified media appearances

Work History

7-2023
Executive Director CX Tools & Implementation at U.S. Department of Veterans Affairs
7-2016 - 7-2023
Executive Director for VA Patient Experience at US Department of Veterans Affairs
10-2008 - 7-2016
Assistant Director for Outpatient Services at NORTH TEXAS VA HEALTHCARE SYSTEM
1-2006 - 10-2008
Executive Assistant to CEO at South Texas Veterans Health Care System
1-2004 - 1-2006
Quality Manager at Central Arkansas Veterans Health Care System

Education

1989 - 1993
Bachelor of Arts (BA) from University of Arkansas
1993 - 1995
Master of Arts (MA) from University of Arkansas at Little Rock

More Information

Social Presence :

Prographics :

Exp : 21 Location : Alpena, Arkansas, United States Job Level : Senior Designation : Executive Director CX Tools & Implementation at U.S. Department of Veterans Affairs
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jennifer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jennifer take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jennifer

Personality Compatibility


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