Jenny Ferguson

Inspirer
DISC Type : id

Senior Digital Editor, Ideal Home at Future

Greater London, England, United Kingdom

Overview

Jenny has no verified overview

Personality Overview

Achievment Oriented

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Jenny has no verified topics they care about

Media Appearances

Jenny has no verified media appearances

Work History

11-2023
Senior Digital Editor, Ideal Home at Future
12-2021 - 12-2023
Senior Digital Editor, RealHomes.com at Future
1-2021 - 12-2021
Senior Digital Editor, Homes Audience hub at Future
4-2019 - 1-2021
Group Content & Audience Development Manager, Good Homes, Grand Designs, ICON & OnOffice Magazines at Media 10 Ltd
9-2017 - 4-2019
Digital Development Editor at Grand Designs, GoodHomes & Gurgle magazine at Media 10 Ltd

Education

2005 - 2008
BA Hons from Ulster University
2009 - 2009
Diploma from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Senior Digital Editor, Ideal Home at Future
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jenny

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jenny take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jenny

Personality Compatibility


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