Jens Christian Nielsen

Questioner
DISC Type : c

Direktør for Kommunikation & Marketing at Velliv

Copenhagen Metropolitan Area, Denmark

Overview

Jens Christian Nielsen is the Director of Communication & Marketing at Velliv, combining deep expertise in economics with strategic communications. A graduate of Aarhus University, his career includes roles as Chief Economist for Danica Pension and BRFkredit, shaping financial narratives in the Danish pension and financial sectors.

He was previously one of the most cited economists in Denmark during his time as Chief Economist at BRFkredit.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Pension Economics
He frequently analyzes and comments on pension-related financial topics, such as the PAL tax and the economic benefits of working longer, drawing on his economist background.
Customer Value
Emphasizes how Velliv's customer-owned model, strong returns, and health products create a superior value proposition and drive customer retention and market growth.
Strategic Messaging
His career is built on shaping public perception, from being the public face of BRFkredit to now managing all external communications and advisor tools at Velliv.

Media Appearances

Press photos Jens Christian Nielsen - Velliv. Featured in Velliv

See Now

Work History

12-2025
Direktør for Kommunikation & Marketing at Velliv
6-2016 - 12-2025
Kommunikationsdirektør at Velliv
12-2005 - 5-2016
Kommunikationschef og cheføkonom, underdirektør at Danica Pension
1999 - 2005
Cheføkonom at BRFkredit
1990 - 1999
Konsulent at Økonomiministeriet

Education

1983 - 1990
Cand. Oecon from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Copenhagen Metropolitan Area, Denmark Job Level : N/A Designation : Direktør for Kommunikation & Marketing at Velliv
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Insights For Selling To Jens Christian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jens Christian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jens Christian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jens Christian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jens Christian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jens Christian

Personality Compatibility


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