Jens Thisgaard

Questioner
DISC Type : c

VP Products, Sales Excellence & Marketing at VIKING Life-Saving Equipment

Region of Southern Denmark, Denmark

Overview

Jens Thisgaard serves as VP of Products, Sales Excellence & Marketing at VIKING Life-Saving Equipment. He is focused on driving growth through digitalization and strategy. He holds an M. Sc. in Engineering from Aalborg University and an MBA from Henley Management College, combining technical expertise with strong business leadership.

His career is marked by a significant transition from leading technology strategy at Danfoss Drives to his current executive role in the maritime safety industry.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Maritime Safety
As a leader at VIKING Life-Saving Equipment, he is deeply involved in providing total safety solutions and compliance services for the maritime industry.
Digital Transformation
He is a key figure in implementing VIKING's multi-year strategy, which has a significant focus on digitalization to enhance customer service and offerings.
Global Strategy
His roles at both VIKING and Danfoss have centered on developing and executing global product, marketing, and technology strategies to drive business growth.

Media Appearances

Jens has no verified media appearances

Work History

10-2025
VP Products, Sales Excellence & Marketing at VIKING Life-Saving Equipment
5-2024 - 10-2025
VP Products, Marketing & Strategy at VIKING Life-Saving Equipment
6-2023 - 5-2024
VP Products and Marketing at VIKING Life-Saving Equipment
1-2021 - 6-2023
Head of Technology Strategy at Danfoss Drives
12-2019 - 1-2021
VP, Global Product Management at Danfoss Drives

Education

Jens has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Region of Southern Denmark, Denmark Job Level : Senior Designation : VP Products, Sales Excellence & Marketing at VIKING Life-Saving Equipment
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Insights For Selling To Jens

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jens is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jens

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jens move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jens take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jens

Personality Compatibility


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