Anders Krusgaard

Activist
DISC Type : Cd

Marketing Project Manager at VIKING Life-Saving Equipment

Tjæreborg, Region of Southern Denmark, Denmark

Overview

Anders is a Marketing Project Manager at VIKING Life-Saving Equipment, where he drives the global digital commercial strategy and leads the shift towards inbound marketing. With an MSc in Marketing, Social Media & Digitalization, his colleagues describe him as curious, hardworking, and dynamic.

Outside of his primary role, Anders is passionate about leadership and professional growth. He serves as an advisory board member for a network focused on teambuilding and leadership development and is an award-winning member of JCI, a non-profit organization for young professionals.

Interesting fact: Anders was named "Member of the Year" by JCI Odense in 2017, less than one year after he joined the organization.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Marketing Automation
He has extensive experience leading the development and implementation of marketing automation and CRM strategies to nurture leads and streamline campaign workflows.
Inbound Marketing
A core part of his role involves transforming his department's focus from support-oriented to a proactive, inbound marketing approach to drive growth.
Leadership Development
Actively involved in this area, serving on an advisory board for a leadership network and previously winning an award from leadership organization JCI Odense.

Media Appearances

Anders has no verified media appearances

Work History

8-2025
Marketing Project Manager at VIKING Life-Saving Equipment
1-2022 - 8-2025
Digital Marketing Specialist at VIKING Life-Saving Equipment
3-2025
Advisory Board Member at a-kæden | netværk | teambuilding | lederudvikling
3-2021 - 12-2021
Marketing Coordinator at STEP
8-2019 - 3-2021
Commercial Assistant at STEP

Education

2020 - 2022
Master of Science (MSc) in Economics and Business administration from Syddansk Universitet - University of Southern Denmark
2018 - 2020
Pba. International handel og markedsføring from UCL Erhvervsakademi og Professionshøjskole

More Information

Social Presence :

Prographics :

Exp : 7 Location : Tjæreborg, Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing Project Manager at VIKING Life-Saving Equipment
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Insights For Selling To Anders

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anders is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Anders

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anders move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Anders take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Anders

Personality Compatibility


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