Jeremy Gibson

Pioneer
DISC Type : SDI

Marketing Director at Princes Group PLC

Marlow, England, United Kingdom

Overview

Jeremy Gibson is the Marketing Director at Princes Group, with extensive FMCG experience at brands like Hovis, innocent drinks, and PepsiCo. He specializes in brand repositioning and driving business growth to attract investment. People who have worked with him describe him as creative, strategic, approachable, and engaging.

He has acted as a business and marketing advisor for high-growth vegan and organic baby food startups like BOL foods and Piccolo.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sustainable Sourcing
He publicly champions Princes Group's commitment to responsibly sourced, MSC-certified tuna, making it a key part of recent major brand campaigns and storytelling.
Brand Repositioning
A core theme in his career, he leads major overhauls for established brands like Napolina to create a distinctive voice and drive growth in competitive markets.
Value-Driven Marketing
He focuses on strategies that respond to economic pressures by highlighting product quality and value to attract consumers during the cost-of-living crisis.

Media Appearances

Jeremy has no verified media appearances

Work History

6-2023
Marketing Director at Princes Group PLC
4-2022 - 6-2023
Commercial Director at Princes Limited
4-2021 - 4-2022
Business Advisor / Marketing / Transformation / Growth at BOL foods.
4-2021
Marketing Director at Hovis Ltd
Group Director of Marketing at innocent drinks

Education

1995 - 1999
BA hons from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Marlow, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Princes Group PLC
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Insights For Selling To Jeremy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeremy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jeremy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jeremy move?

  • They are generally fast movers and can take quick decisions
  • Can Jeremy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jeremy

Personality Compatibility


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