Vaughn Sanders

Commander
DISC Type : D

Founder at VSM Media Agency

Bolingbrook, Illinois, United States

Overview

Vaughn is the Founder of VSM Media, where he uses his nearly 15 years of cybersecurity leadership experience from Optiv and Symantec to help entrepreneurs. He holds a Masters in Information Systems Management and is described by colleagues as motivational, personable, and a natural leader.

Outside of his agency, Vaughn serves as the Lead Teaching Pastor at the First Baptist Church of Bolingbrook. He is passionate about coaching, church growth, and exploring themes of leadership, gratitude, and empathy in his work and writing. He focuses on helping faith-driven leaders succeed.

He applies principles learned from building trust in enterprise cybersecurity to help coaches and entrepreneurs communicate their value and deepen relationships.

Personality Overview

Decisive

Very Quick

Candid & Clear

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They respond well to strong and respectful communication.

Topics They Care About

Strategic Messaging
His company, VSM Media, focuses on helping founders and coaches communicate their value clearly and grow consistently through strategic messaging and email systems.
Building Trust
He believes the principles of building trust are the same in cybersecurity and entrepreneurship, emphasizing it as key to moving people from interest to commitment.
Cybersecurity Leadership
He spent nearly 15 years leading presales and client solutions teams at major firms like Optiv and Symantec, focusing on risk and security program optimization.

Media Appearances

Vaughn has no verified media appearances

Work History

11-2024
Founder at VSM Media Agency
5-2018
Lead Teaching Pastor at First Baptist Church of Bolingbrook
2-2016 - 10-2025
Director, Client Solutions at Optiv Inc
7-2013 - 2-2016
Senior Solutions Architect at Optiv Inc
7-2012 - 7-2013
Senior Systems Engineer at Symantec

Education

Master of Information Systems Management from DeVry University, Keller Graduate School of Management
Interdisciplinary Studies from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bolingbrook, Illinois, United States Job Level : Leadership Designation : Founder at VSM Media Agency
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Insights For Selling To Vaughn

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaughn is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vaughn

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Vaughn move?

  • They can take decisions very fast if you manage to convince them.
  • Can Vaughn take some risk or not?

  • The risks don’t matter much to them.

You And Vaughn

Personality Compatibility


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