Jeroen Ederveen

Inquirer
DISC Type : dc

Senior Director, Global Demand Generation at Cover Genius

The Randstad, Netherlands

Overview

Jeroen Ederveen is a B2B marketing leader with over 20 years of experience, currently serving as the Head of Global Demand Generation at Cover Genius. He specializes in building high-performing teams and developing strategic marketing initiatives for SaaS companies. Colleagues describe him as passionate, smart, and a creative expert in modern marketing techniques.

Outside of his primary role, Jeroen is reflective about his career journey and values long-standing professional relationships, recently celebrating a 20-year anniversary with a colleague. He has a keen interest in the latest industry trends and developments, particularly within the technology and software sectors, including companies like Microsoft and Oracle.

Unique fact: Jeroen has authored and presented on specialized topics like B2B lead nurturing, lead scoring models, and creating effective LinkedIn company case studies.

Personality Overview

Upfront

ROI Conscious

Judgemental

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Global Demand Generation
His current role and entire career focus on building and executing global demand generation strategies, particularly in the B2B SaaS space.
Account-Based Marketing
He drives ABM initiatives at Cover Genius and has delivered public presentations on implementing and executing account-based marketing strategies.
Insurtech & Aviation
Represents his company, an insurtech leader, at aviation industry summits, discussing how embedded protection is revolutionizing the sector.

Media Appearances

Jeroen has no verified media appearances

Work History

9-2024
Senior Director, Global Demand Generation at Cover Genius
11-2020 - 9-2024
Director, Marketing - EMEA at Cover Genius
1-2019 - 10-2020
Director Marketing & Business Development at FinDock
11-2016 - 10-2018
Digital Marketing Director at Jet Global
4-2015 - 10-2016
Marketing Manager OneBizz at QBS Group (Quattro Business Solutions)

Education

Marketing from HBO Marketing & Communicatie
1992 - 1997
Education details unavailable from Revius Lyceum Doorn

More Information

Social Presence :

Prographics :

Exp : 18 Location : The Randstad, Netherlands Job Level : Senior Designation : Senior Director, Global Demand Generation at Cover Genius
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Insights For Selling To Jeroen

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeroen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jeroen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeroen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jeroen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jeroen

Personality Compatibility


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