Jeroen is the Senior Manager of Strategy & Business Development at Zilveren Kruis, with a long history within its parent company, Achmea. He focuses on driving innovation, transformation, and developing new business models in the Dutch healthcare sector. He holds an MBA from the University of Groningen and is a published author on business strategy.
Outside of his corporate role, Jeroen is an author and researcher with a fascination for innovative business models that solve major societal issues. He is a passionate advocate for ME/CFS awareness, a cause that is deeply personal to his family, and has explored topics like collective housing solutions in his writing.
He has co-authored several books, including "Wellbeing in Business" and a series on "Brilliant Business Models".
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