Aart Bontekoning

Critic
DISC Type : C

Generaties in organisaties | Leergang, Workshops, Generatiescan | Generatieonderzoeker at Generatiedeskundige

Oisterwijk, North Brabant, Netherlands

Overview

Aart Bontekoning is a social psychologist and author with a PhD in Generations in Organizations from Tilburg University. He specializes in how intergenerational interaction drives organizational renewal, delivering keynotes and masterclasses on social innovation and breaking destructive patterns within aging companies.

Aart channels his passion for his subject into writing and teaching, having authored "The Power of Generations" and created an online masterclass to share his research widely. He focuses on creating environments where younger generations can thrive, believing learning energy is a matter of climate, not just motivation.

His upcoming book, which explores how young generations renew organizations from within, is already available for pre-sale ahead of its January 2026 release.

Personality Overview

Precise

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Generational Dynamics
His entire career, PhD, and publications focus on how interactions between generations can either stifle or renew an organization's culture and success.
Organizational Renewal
He posits that social patterns have an expiration date and that successive generations are essential for refreshing outdated and destructive habits in aging organizations.
Youth Empowerment
His recent work and posts center on understanding Gen Z and Millennials, advocating for their inclusion and arguing that they are the primary drivers of necessary change.

Media Appearances

Generaties met Aart Bontekoning - 3 dingen. Featured in Spotify

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Aart Bontekoning over 'Generaties in Organisaties'. Featured in YouTube

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Leren Van En Over Generaties – Aart Bontekoning en Marieke Grondstra. Featured in Spotify

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Work History

1-2025
Generaties in organisaties | Leergang, Workshops, Generatiescan | Generatieonderzoeker at Generatiedeskundige
5-2012
Owner at Generatiewerk
5-1995
Social Psychologist & PhD in 'Generations in Organizations' at Aart Bontekoning
Partner at Studelta
5-1995 - 7-2014
partner at Magma; gangmakers in verandering

Education

2002 - 2007
Dr. from Tilburg University
1983 - 1988
drs from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Oisterwijk, North Brabant, Netherlands Job Level : N/A Designation : Generaties in organisaties | Leergang, Workshops, Generatiescan | Generatieonderzoeker at Generatiedeskundige
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Insights For Selling To Aart

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aart is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aart

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aart move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aart take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aart

Personality Compatibility


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