Jeroen Proemstra

Inquirer
DISC Type : dc

Managing Director at VELUX

The Randstad, Netherlands

Overview

Jeroen Proemstra is the Managing Director of VELUX Nederland, with P&L responsibility for the Dutch market. His career includes senior sales and commercial management roles at Hilti and Canon. Jeroen is a results-driven leader who emphasizes a people-oriented approach, building empowered teams to achieve collective goals.

He is a hands-on business leader who believes having fun is a key ingredient for long-term success. Based on public information, Jeroen resides in Amersfoort with his wife and two daughters.

He is a passionate advocate for sustainable living, recently highlighting an award-winning collective housing project built with biobased materials.

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Sustainable Building
Champions sustainable and healthy living through his role at VELUX, highlighting projects that use biobased materials and focus on healthy indoor environments.
Circular Economy
Actively promotes initiatives like the VELUX 'Take-Back Service' which focuses on recycling and refurbishing old roof windows to reduce construction waste.
Team Leadership
Emphasizes a hands-on, people-oriented leadership style focused on empowering colleagues, building strong team spirit, and utilizing everyone's strengths.

Media Appearances

Jeroen has no verified media appearances

Work History

12-2025
Managing Director at VELUX
1-2021 - 11-2025
Market Director Netherlands at VELUX
7-2019 - 1-2021
Directeur Verkoop at VELUX
8-2017 - 7-2019
Sales Manager at Hilti Nederland BV
1-2016 - 8-2017
Commercieel Manager | Canon Healthcare Solutions at Canon Nederland N.V.

Education

1997 - 1997
Business Administration from Northern Arizona University
1993 - 1998
International Marketing & Management from Hanze

More Information

Social Presence :

Prographics :

Exp : 25 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Managing Director at VELUX
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Insights For Selling To Jeroen

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeroen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jeroen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeroen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jeroen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jeroen

Personality Compatibility


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