Jerrie Rankin

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DISC Type : cd

Vice President of Operational Informatics at Baylor Scott & White Health

Dallas, Texas, United States

Overview

Jerrie Rankin is the Vice President of Operational Informatics at Baylor Scott & White Health, serving as the strategic liaison for system informatics. With over 27 years of experience, she leads EHR training and focuses on improving healthcare technology and end-user efficiency. Colleagues have described her as detail-oriented with excellent people skills.

A Dallas resident, Jerrie has sought professional services for her own estate planning and will, indicating a proactive and organized approach to her personal affairs.

She has a specific Epic certification for Physician Practice Registration Revenue Cycle Readiness.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

EHR Training Strategy
She has led major initiatives to replace instructor-led training with scalable, computer-based training modules to improve end-user proficiency and efficiency across the health system.
Operational Informatics
Her executive role focuses on bridging the gap between operations and technical teams to drive improvements in the delivery and use of healthcare technology.
Provider Efficiency
She has been a featured podcast guest discussing the design and implementation of Epic efficiency programs for providers to improve their experience with the EMR.

Media Appearances

Jerrie has no verified media appearances

Work History

8-2018
Vice President of Operational Informatics at Baylor Scott & White Health
10-2009 - 8-2018
Vice President of Operations at Health Texas Provider Network
Director of Practice Management at Wichita Clinic
Branch Manager at Wichita Clinic

Education

BS in Business from Emporia State University
Master of Business Administration (M.B.A.) from East Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas, Texas, United States Job Level : Senior Designation : Vice President of Operational Informatics at Baylor Scott & White Health
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Insights For Selling To Jerrie

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerrie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jerrie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jerrie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jerrie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jerrie

Personality Compatibility


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