Jerry Courtney

Initiator
DISC Type : Di

Fractional CMO & Executive Go-to-Market Strategist at Courtney Go-to-Market Strategies LLC

Greater Lexington Area, United States

Overview

Jerry Courtney is a Fractional CMO with over 25 years of experience, specializing in driving growth for small and mid-market companies through his firm, Courtney Go-to-Market Strategies. A graduate of the University of Illinois Urbana-Champaign, he focuses on brand positioning and scalable marketing systems. Colleagues often describe him as a visionary, strategist, and leader.

There is no publicly available information regarding Jerrys personal life or hobbies.

Unique fact: Jerry led the opening of two separate manufacturing facilities, launching each in under four weeks.

Personality Overview

Impact-Oriented

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Go-to-Market Strategy
His entire consulting practice, Courtney Go-to-Market Strategies, is built around helping companies effectively enter and compete in their markets.
AI in Marketing
He has certifications in AI and actively discusses leveraging its productivity aspects for business, while also considering its broader content effects.
Small Business Growth
He founded his company to provide small and mid-sized businesses with access to high-level strategic marketing expertise to overcome stalled growth.

Media Appearances

Jerry has no verified media appearances

Work History

4-2025
Fractional CMO & Executive Go-to-Market Strategist at Courtney Go-to-Market Strategies LLC
3-2024 - 3-2025
Vice President of Marketing and Digital Products at Circle Y Saddles, Inc.
6-2023 - 3-2024
Marketing Director at Whitaker Bank, Inc.
12-2021 - 6-2023
Publisher at City Publications Kentucky
10-2020 - 11-2021
Program/Project Leader at Framebridge

Education

1994 - 1996
BS from University of Illinois Urbana-Champaign
1992 - 1994
AS from Illinois Eastern Community Colleges-Lincoln Trail College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Lexington Area, United States Job Level : Leadership Designation : Fractional CMO & Executive Go-to-Market Strategist at Courtney Go-to-Market Strategies LLC
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Insights For Selling To Jerry

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerry is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jerry

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jerry move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jerry take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jerry

Personality Compatibility


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