Jerry F. Price

Evaluator
DISC Type : Dsc

Managing Principal | 512-588-4610 | jprice@bankersbridgecap.com at Bankers Bridge Capital

Georgetown, Texas, United States

Overview

Jerry F. Price is a financial executive and serial entrepreneur with over 35 years of experience in investment banking, capital markets, and lending. As the Managing Principal of Bankers Bridge Capital, he specializes in complex financial structuring and creative commercial real estate loans. People who have worked with him describe him as proactive, dedicated, and an outstanding partner.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Creative Real Estate Lending
His firm, Bankers Bridge Capital, has a "no programs philosophy, " focusing on highly structured, common-sense loans that other lenders often cannot do due to rigid policies.
Entrepreneurship
He is a serial entrepreneur who founded JPF Capital Partners 25 years ago and co-founded LeaseOne Acceptance, scaling it to a $55M portfolio sale to G. E. Capital.
Turnaround Management
Through his advisory firm, he advises lower-middle-market companies on turnarounds, bank funding issues, and operational efficiencies, demonstrating expertise in business recovery.

Media Appearances

Jerry has no verified media appearances

Work History

9-2025
Managing Principal | 512-588-4610 | jprice@bankersbridgecap.com at Bankers Bridge Capital
Interim Chief Financial Officer at JPF Capital Partners, Inc.
1-2024 - 6-2025
Senior Vice President Consulting at Everstream Capital
6-2019 - 5-2020
National Account Executive at Velocity Mortgage Capital
Senior Vice President Real Estate Lending at Texas Bank Financial

Education

Bachelor’s Degree from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Georgetown, Texas, United States Job Level : Junior Designation : Managing Principal | 512-588-4610 | jprice@bankersbridgecap.com at Bankers Bridge Capital
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Insights For Selling To Jerry F.

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerry F. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jerry F.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jerry F. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jerry F. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jerry F.

Personality Compatibility


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