Jerry Krikheli

Activist
DISC Type : Cd

Senior Director Of Engineering at Meta

Los Angeles, California, United States

Overview

Jerry Krikheli is a Senior Director of Engineering at Meta, leading the Payments Platform. His career includes roles as VP at Houzz and Director at Google, with deep expertise in commerce, ad technology, and cloud platforms. A UCLA graduate, colleagues describe him as "hard working, dependable, talented and bright. "

Jerry holds a prestigious Google Founders Award for his work on display ad targeting systems and has co-authored multiple patents related to advertising technology.

Personality Overview

Value Conscious

Observative

Meticulous

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Payments Platforms
Currently leads the Payments Platform engineering at Meta, focusing on financial technologies, checkout, creator monetization, and digital goods.
E-commerce Experiences
He has extensive experience developing seller onboarding systems and in-app shop and purchase experiences for platforms like Instagram and Facebook.
Engineering Culture
Praised for his ability to grow engineering teams while setting a high standard for the culture. He frequently posts online about hiring top engineering talent.

Media Appearances

Jerry has no verified media appearances

Work History

7-2025
Senior Director Of Engineering at Meta
4-2021 - 6-2025
Senior Director of Engineering at Meta
7-2016 - 4-2021
VP Engineering at Houzz
4-2003 - 6-2016
Director of Engineering at Google
6-2000 - 4-2003
Software Engineer at Applied Semantics

Education

2005 - 2009
Master of Science - MS from UCLA
1998 - 2003
Bachelor of Science - BS from UCLA

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director Of Engineering at Meta
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Insights For Selling To Jerry

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerry is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jerry

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jerry move?

  • Their decision making speed is somewhere in the middle.
  • Can Jerry take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jerry

Personality Compatibility


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