Jesmine La Russa

Inquirer
DISC Type : dc

Mentor at Berkeley SkyDeck

San Francisco Bay Area, United States

Overview

Jesmine La Russa is a senior marketing executive with over 20 years of experience, specializing in the insurance and healthcare sectors. As a Fractional CMO and former VP of Marketing at The Doctors Company, she excels in driving brand growth and optimizing customer engagement. She holds an MBA from the University of California, Berkeley, Haas School of Business.

During her tenure at The Doctors Company, she was instrumental in growing the insurers direct written premium from $497M to a forecasted $1. 5B.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Customer Experience
Emphasizes that companies should act on customer survey feedback and cautions against interpreting quiet customers as happy customers, viewing silence as a potential danger signal.
AI & Data Security
Advocates for diligent safeguarding of sensitive data with the proliferation of AI tools like ChatGPT, stressing the need for responsible use in marketing.
Strategic Marketing
Believes marketing's primary role is not just to drive revenue but to perform a more strategic function within an organization, a view she champions based on her long industry experience.

Media Appearances

Jesmine has no verified media appearances

Work History

1-2026
Mentor at Berkeley SkyDeck
1-2026
Mentor at Global Insurance Accelerator
2025
Fractional Chief Marketing Officer at Blitz Insurance
3-2020 - 9-2024
Vice President, Marketing at The Doctors Company
10-2012 - 3-2020
Assistant Vice President, Marketing at The Doctors Company

Education

2020 - 2022
Master of Business Administration - MBA from University of California, Berkeley, Haas School of Business
Bachelor's degree from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Mentor at Berkeley SkyDeck
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Insights For Selling To Jesmine

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesmine is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jesmine

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jesmine move?

  • Their decision making speed is somewhere in the middle.
  • Can Jesmine take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jesmine

Personality Compatibility


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