Jesmine La Russa in

Jesmine La Russa

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Mentor at Berkeley SkyDeck
📍 San Francisco Bay Area, United States

Jesmine La Russa is a senior marketing executive with over 20 years of experience, specializing in the insurance and healthcare sectors. As a Fractional CMO and former VP of Marketing at The Doctors Company, she excels in driving brand growth and optimizing customer engagement. She holds an MBA from the University of California, Berkeley, Haas School of Business.

During her tenure at The Doctors Company, she was instrumental in growing the insurers direct written premium from $497M to a forecasted $1. 5B.

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Experience
13 Years
Current Role
Mentor
Job Level
Middle
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jesmine cares about

Customer Experience
Emphasizes that companies should act on customer survey feedback and cautions against interpreting quiet customers as happy customers, viewing silence as a potential danger signal.
AI & Data Security
Advocates for diligent safeguarding of sensitive data with the proliferation of AI tools like ChatGPT, stressing the need for responsible use in marketing.
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Career

Work history

1-2026
Mentor
Berkeley SkyDeck
1-2026
Mentor
Global Insurance Accelerator
2025
Fractional Chief Marketing Officer
Blitz Insurance
3-2020 - 9-2024
Vice President, Marketing
The Doctors Company
10-2012 - 3-2020
Assistant Vice President, Marketing
The Doctors Company
In the press

Media appearances

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Education
2020 - 2022
Master of Business Administration - MBA
University of California, Berkeley, Haas School of Business
Bachelor's degree
University of Iowa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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