Jesper Alm Jarl

Observer
DISC Type : ic

Global Marketing Communication Specialist at Tetra Pak

Malmo, Skåne County, Sweden

Overview

Jesper Alm Jarl is a communications strategist at Tetra Pak specializing in global marketing and e-commerce. With a background at IKEA and Lund University, he excels at developing data-driven campaigns and turning customer insights into action. He has a sharp eye for impactful visual storytelling to drive growth for major global brands.

Outside of his corporate role, Jesper is a professional photographer with his own business. He creates high-quality visual content for press, marketing, and branding, covering everything from portraits and products to fashion and events. His work focuses on producing photography and video projects that are engaging and authentic.

Unique fact: He balances his global corporate career by running his own professional photography and digital marketing business.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Strategic Communication
At the core of his work for Tetra Pak and IKEA, he focuses on shaping messages and turning insight into action for global audiences.
Visual Storytelling
A key part of his professional identity, demonstrated through his corporate work and his own successful brand and commercial photography business.
E-commerce Growth
Managed customer interactions and editorial content for IKEA. se, a site with nearly 100 million annual visitors, focusing on optimizing user experience.

Media Appearances

Jesper has no verified media appearances

Work History

6-2023
Global Marketing Communication Specialist at Tetra Pak
12-2021 - 6-2023
Global Communication Specialist at IKEA
11-2019 - 12-2021
Global Marketing & Communication Technical Specialist at IKEA
5-2018 - 2021
Photographer at Jesper Alm Jarl
5-2017 - 11-2019
Digital Content Specialist at IKEA

Education

2010 - 2013
Kandidatsexamen from Lund University
2009 - 2010
Academic writing and rhetoric 7 from Malmö University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Malmo, Skåne County, Sweden Job Level : Junior Designation : Global Marketing Communication Specialist at Tetra Pak
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jesper

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jesper take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jesper

Personality Compatibility


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