Jesper Persson

Questioner
DISC Type : c

Head of Product Engineering at Danske Spil

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jesper is the Head of Product Engineering at Danske Spil, describing himself as a "Friction Fixer" and "Systems leader". With a background in IT architecture and product management from Stanford, he has deep expertise in mobile development, user experience, and data products, including an 18-year tenure at Danmarks Radio.

Outside of his professional life, Jesper is an avid trail and ultra-runner who uses his Apple Watch for training. He is a supporter of the Odense Boldklub football team and enjoys reading books on leadership and innovation, particularly those related to his studies at Stanford.

He recently developed and launched his own iOS application on the App Store to solve a personal challenge he faced while running.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Systems Leadership
He identifies as a "Systems Leader" and reads books on the topic from authors he studied under at Stanford, showing a deep interest in this management philosophy.
Product Engineering
His current role is Head of Product Engineering, and his experience focuses on product development, team management, and improving the software development life cycle.
Trail & Ultrarunning
A personal passion, he has taken up trail and ultrarunning and even developed a custom application to support his hobby.

Media Appearances

Jesper has no verified media appearances

Work History

1-2026
Head of Product Engineering at Danske Spil
11-2022 - 1-2026
Head of Streaming at DR - Danmarks Radio
2-2022 - 11-2022
Head of dr.dk & platform at DR - Danmarks Radio
1-2020 - 2-2022
Head of DevOps, DataOps & Test at DR - Danmarks Radio
10-2015 - 1-2020
Web Portfolio Manager at DR - Danmarks Radio

Education

2-2024 - 5-2024
The Emerging COO: Driving Innovation and Operational Excellence from Stanford University Graduate School of Business
2004 - 2009
cand.scient from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Head of Product Engineering at Danske Spil
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Insights For Selling To Jesper

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jesper is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jesper

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jesper move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jesper take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jesper

Personality Compatibility


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