Jess Shirra in

Jess Shirra

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Fractional CMO + Founder at The CMO Office | Fractional CMO Agency
📍 Kelowna, British Columbia, Canada

Jess Shirra is a Fractional CMO and founder of The CMO Office, an agency supporting 7-figure brands and creators. With over 15 years of experience working with global names like Lululemon and Strava, she now focuses on marketing strategy that allows CEOs to become visionaries. She is often described as organized, thorough, and knowledgeable.

Outside of her client work, Jess is passionate about mentoring other marketers through her podcast and the Fractional CMO School she founded. She often discusses the importance of entrepreneurial wellness and avoiding burnout, believing a business can only grow to the level its founder feels safe.

Unique fact: She founded a dedicated school to teach other marketing professionals how to build their own successful Fractional CMO businesses.

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Experience
13 Years
Current Role
Fractional CMO + Founder
Job Level
Leadership
Location
Kelowna, British Columbia, Canada
Personality Overview

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Communication Style
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Priorities

Topics Jess cares about

Fractional CMO Model
As the founder of Fractional CMO School, she is a leading voice in teaching marketers how to build and scale a business with this model.
Scaling Creator Brands
Her agency's ideal clients are 7+ figure brands or creators with courses and high-ticket programs, indicating a focus on the creator economy.
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Career

Work history

10-2010
Fractional CMO + Founder
The CMO Office | Fractional CMO Agency
2-2023 - 2-2025
Advisor / Fractional Chief Marketing Officer
MyMuse
11-2023 - 4-2024
Chief Marketing Officer
OKANAGAN LIFESTYLE APPAREL
8-2022 - 5-2023
Chief Marketing Officer
Jenna Kutcher
3-2022 - 2-2023
Chief Marketing Officer
Buti MVMNT
In the press

Media appearances

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Education
2008 - 2010
Bachelor of Tourism Management
Thompson Rivers University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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