Jess Shirra

Trailblazer
DISC Type : DI

Fractional CMO + Founder at The CMO Office | Fractional CMO Agency

Kelowna, British Columbia, Canada

Overview

Jess Shirra is a Fractional CMO and founder of The CMO Office, an agency supporting 7-figure brands and creators. With over 15 years of experience working with global names like Lululemon and Strava, she now focuses on marketing strategy that allows CEOs to become visionaries. She is often described as organized, thorough, and knowledgeable.

Outside of her client work, Jess is passionate about mentoring other marketers through her podcast and the Fractional CMO School she founded. She often discusses the importance of entrepreneurial wellness and avoiding burnout, believing a business can only grow to the level its founder feels safe.

Unique fact: She founded a dedicated school to teach other marketing professionals how to build their own successful Fractional CMO businesses.

Personality Overview

Charismatic

Persuasive

Friendly But Fast

They like to keep things under control.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Fractional CMO Model
As the founder of Fractional CMO School, she is a leading voice in teaching marketers how to build and scale a business with this model.
Scaling Creator Brands
Her agency's ideal clients are 7+ figure brands or creators with courses and high-ticket programs, indicating a focus on the creator economy.
Entrepreneurial Wellness
She frequently posts about the connection between a founder's personal well-being and their capacity for business growth, emphasizing the need to avoid burnout.

Media Appearances

Jess has no verified media appearances

Work History

10-2010
Fractional CMO + Founder at The CMO Office | Fractional CMO Agency
2-2023 - 2-2025
Advisor / Fractional Chief Marketing Officer at MyMuse
11-2023 - 4-2024
Chief Marketing Officer at OKANAGAN LIFESTYLE APPAREL
8-2022 - 5-2023
Chief Marketing Officer at Jenna Kutcher
3-2022 - 2-2023
Chief Marketing Officer at Buti MVMNT

Education

2008 - 2010
Bachelor of Tourism Management from Thompson Rivers University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Kelowna, British Columbia, Canada Job Level : Leadership Designation : Fractional CMO + Founder at The CMO Office | Fractional CMO Agency
URL has been copied!

Insights For Selling To Jess

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jess is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jess

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jess move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jess take some risk or not?

  • They can take risks if necessary.

You And Jess

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.